Marking equinox hudson yards7/7/2023 Having completed my first London marathon in 2019 and (at the time of my stay earlier this year) ramping up training for this year’s event, I was eager to experience a slice of the Equinox lifestyle. Offering every element of personal training and group classes you could think of, there’s also the brand’s most exclusive E by Equinox “gym within a gym” sanctum, with membership worth a cool US$500 a month plus a US$1,500 initiation fee. While some city breakers may quibble over dedicating precious suitcase space to their trainers for a less-than-likely gym visit, the crown jewel here is of course the Fitness Club in fact it’s Equinox’s largest-ever premises at 5,574 sqm – almost the size of a UK professional football pitch – and is a destination in itself. The 212-room temple to toning is part of the west Manhattan neighbourhood, which much like Equinox guests, is also all about remodelling – through US$25 billion worth of skyscraper steel this area represents pumping iron of both varieties. Famed for its “high-performance living”, Equinox fuses the active with the alchemic, but perhaps its boldest innovation yet came last summer with the opening of its debut hotel property – Equinox Hotel Hudson Yards. It’s also the strapline of high-end fitness brand Equinox that, since opening its first Fitness Club in New York in 1991, has amassed a century of outlets across North America and London. But to a fast-growing social sect, the mantra, as it suggests, is absolutely a phrase to live by. It’s life.” Start spouting lines like this down your local leisure centre and brace for an eye-roll. After closing during the pandemic, it will be reopening its doors in late July. With rooms costing from US$700 a night, it’s not cheap, but with “health the new wealth” (especially in the age of contagion) many people will be more than happy to pay for a hotel that genuinely enhances their wellbeing. Tom Parry, senior report for TTG and TTG Luxury, shares his experienceĪ spin-off of luxury gym chain Equinox, the hotel originally opened in New York last summer, and is located in Hudson Yards, the largest private real-estate development in US history and the largest development in the city since Rockefeller Centre. Still, a few warned that all of these luxuries come with an exorbitant price tag.From vitamin drips to ‘lifestyle management programmes’, the Equinox hotel is leading the way with health-centric urban stays. Recent guests were beyond impressed with the chic accommodations, excellent service and delicious food. Meanwhile, the sleek hotel bar provides visitors and locals alike with impressive city views, a curated selection of cocktails and an international wine list. When hunger strikes, travelers can head to Electric Lemon – a restaurant that serves up seasonal American cuisine made with local ingredients. "Performance and regeneration" drives the design of the hotel's rooms, which include blackout blinds, soundproof walls, king-size beds with temperature-regulating fibers and three showerhead styles in every bathroom (rainforest, fixed and handheld). On the property, guests will find a SoulCycle studio, a 27,000-square-foot spa with an infrared sauna, an indoor saltwater pool and cryotherapy treatments, plus a seasonal outdoor pool and a terrace at the 24-hour fitness club. Marketed mostly toward active young adults, the 212-room hotel opened in July 2019 and aims to combine fitness with leisure. An offshoot of luxury gym brand Equinox, Equinox Hotels' debut property in New York City's Hudson Yards neighborhood provides guests with an innovative hotel experience.
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